Protect Your Brand: The Power of Trademark Registration

Understanding a Trademark and How it Can Protect You

What is a Trademark?

• It identifies the source of your goods and services.

• It provides legal protection for your brand.

• It helps to guard you against counterfeiting and fraud.

According to the United States Patent and Trademark Office (USPTO), "A trademark can be any work, phrase, symbol, design, or a combination of these things that identifies your goods and services". It is essentially a LEGAL brand name or logo that sets your business apart from your competitors.

Trademarks are registered with the USPTO and give the owner exclusive legal rights to use the mark in connection with their specific brand and services.

Why is this important?

Once registered, a trademark can prevent others from using the name or similar mark that would cause confusion in the marketplace. This can protect the reputation and goodwill of the brand and its legal owner. A trademark also provides a business owner with nationwide protection and legal certainty, including the ability to bring suit in federal court. On the flipside, it can protect a business owner against fraud and from being the victim of a suit in court.

True Short Fraud Story

I know of a woman who worked her whole life building a successful business with her late husband only to have someone else "steal" the name and then sue her in court! Because she didn't have her company trademarked, she ended up having to "buy back" the name and logo of her business or else she would have had to pay this person for the right to use her own company's name!

So, a trademark is a powerful weapon against fraud and counterfeiting.

Bella’s Attic Studio is supported by its audience. When you make a purchase through the links on my site, I may earn an affiliate commission at no extra cost to you.

A reputable company to help you with a trademark for your business is Business Rocket. They are a trusted resource for thousands of business owners and entrepreneurs across the country. Their trademark registration experts have years of experience researching, preparing, and filing trademark applications with the United States Patent and Trademark Office. If you are interested in their services, please fill out their official form HERE.

If you are interested in learning more about trademarks and how one can protect you, please watch this youtube video below: